Label111
VKP Totaalonderhoud: Conversion-focused website for structural repair services
We designed and built a modern, conversion-focused website for VKP Totaalonderhoud, a Dutch specialist in concrete damage repair, balcony restoration, floor beam repair,
Client: Patrick Beukema
We designed and built a modern, conversion-focused website for VKP Totaalonderhoud, a Dutch specialist in concrete damage repair, balcony restoration, floor beam repair, moisture control and wood preservation. The website turns technical repair services into a clear customer journey focused on trust, SEO and inspection requests.
Problem
VKP Totaalonderhoud provides specialist construction and repair services. Their work is highly technical, but their customers often start with a simple question: what is wrong with my property? That created the main challenge. The website had to explain services like concrete damage repair, balcony restoration, floor beam repair and moisture control in a way that felt clear and trustworthy for homeowners, homeowners’ associations and property managers. At the same time, the website needed a stronger SEO foundation. VKP wanted to become more visible for its core services and regional work areas, including North Holland, Utrecht and South Holland. The challenge was to create a website that could: Make technical construction services easy to understand. Build trust quickly for serious property damage. Guide visitors from problem recognition to inspection request. Support SEO growth across services, subservices and locations. Give VKP a stronger and more professional digital presence.
Approach
We approached the project as a combination of positioning, UX design, SEO structure and lead generation. Instead of building a standard service overview, we created a problem-first customer journey. Visitors can recognise their issue first, such as cracks, moisture, rotten wood, balcony damage or floor problems, before diving into the technical service behind it. The visual direction is clean, calm and trustworthy. We used warm concrete-inspired backgrounds, dark graphite sections, orange accents and clear card-based layouts. The result feels professional and practical, without becoming cold or generic. The website structure was designed to support both users and search engines. Core services, regional pages, knowledge content and project sections all have a clear place in the architecture.
What we built
A new website for specialist construction repairFor VKP Totaalonderhoud, we designed and built a new website that reflects the quality and reliability of their work. VKP specialises in concrete damage repair, balcony restoration, floor beam repair, moisture control and wood preservation.These are technical services, but the customer journey often starts with uncertainty. Visitors may notice cracks, moisture, rotten wood or balcony damage, but they do not always know which service they need. That is why we designed the website around problem recognition, trust and clear next steps.Turning technical services into a clear customer journeyMany visitors do not search for a technical service name first. They search for symptoms: cracks in concrete, moisture spots, rotten beams, sagging floors or balcony damage. The website structure was built around that reality.From the homepage, visitors can
Technology: laravel, react
Services: Websites, SEO, Leadgeneratie